추석 보너스 이벤트 인스타그램 팔로우 이벤트 혜택 가이드
Jump to contents


  • 로그인 / 회원가입
  • 알림
  • 주문/배송
  • 고객센터
  • 장바구니 0
  • 디자인문구

  • 디지털/핸드폰

  • 디자인가전

  • 가구/수납

  • 패브릭/생활

  • 데코/조명

  • 키친

  • 푸드

  • 베이비/키즈

  • 패션의류

  • 패션잡화

  • 뷰티

  • 주얼리/시계

  • 캠핑/트래블

  • Cat&Dog

  • 토이

HOME > 토이 > BOOK > 전문서적


Magazine B Issue No.42 Star Wars (Eng.version)

Magazine B Issue No.42 Star Wars (Eng.version)

Magazine B Issue No.42 Star Wars (Eng.version)

Magazine B Issue No.42 Star Wars (Eng.version)

Magazine B Issue No.42 Star Wars (Eng.version)

Magazine B Issue No.42 Star Wars (Eng.version)

Magazine B Issue No.42 Star Wars (Eng.version)

8월 즉시 할인 쿠폰

찜브랜드 MAGAZINE B 브랜드샵

Magazine B Issue No.42 Star Wars (Eng.version)

80 Point ~
배송비 안내

텐바이텐 배송 상품으로만 30,000원 이상 구매 시 무료배송. 배송비(2,500원)

포장가능 선물포장 안내
Gift Talk
Gift Talk 이란?
텐텐 가족들이 여러분의 선물 고민을 해결해 드립니다!
마음을 전하는 선물가이드, 텐바이텐 기프트톡!
바로구매장바구니 7

상품 설명

■ About the Publication

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Publisher

JOH & Company is a creative company founded in April 2011 by Suyong Joh, former Director of Creative Marketing & Design at NHN. He oversaw and directed the construction of NHN Green Factory, which is the headquarters of NHN, the company that has earned domestic and international reputation as “Google of Korea.” He also created a sensation in the publishing world when he compiled the construction process in a publication, Green Factory. Currently, he leads JOH & Company, a group of creative directors that he has brought together from various fields, and he is conducting complex projects encompassing architectural design, brand consultation, interior, food & beverage service, and product design, based on his own experience. The first fruit of such endeavor is magazine B.

■ About the Issue

This month, we introduce Star Wars as a brand. The six Star Wars episodes released to date have formed not only the greatest fandom in the world, but they have also become an unprecedented cultural phenomenon, allowing the franchise to establish itself as a globally influential brand.
Star Wars wasn’t created out of an initiative to launch a commercial brand. From the perspective of branding, however, there is a lot to appreciate about how
George Lucas’ emphasis on fan relations cultivated the Star Wars brand, and how Disney continues that enthusiasm. While the confrontation between the Rebel Alliance and the Empire might seem cliché, Star Wars enjoys unending love from fans because it has universally appealing characters and stories. Even the villain Darth Vader inspires compassion.
Looking into Star Wars as a brand, I was able to think about why my “good” values could end up being regarded as “evil” by others. If we could just switch places for a second and try to look at “the evil” as “the good,” our confliction will lead to conversations that help us understand each other and come to a peaceful conclusion. It will allow us to break away from the stereotypes we hold and develop creative thoughts.

■ Table of contents

02 Publisher’s Note

06 News
Star Wars news collected from the worldwide press
after Disney’s acquisition of Lucasfilm

12 Cast
Interviews with the Star Wars: Episode VII The Force
Awakens cast at Disney’s D23 Expo

14 Intro
- We look into the Star Wars phenomenon that|
began as a film franchise and has continued
to be reproduced in industries and cultural
areas. Its fandom and the fans’ devotion to
the film since their childhood to this day
represent where Star Wars is now.


Toshio Furusawa, CEO of a film production &
distribution company
Star Wars publications and products show
the franchise’s commercial value
A comparison of media franchises that have developed
a wide range of content from a single creative source


Steve Sansweet, owner of the world’s largest
Star Wars collection
Diverse Star Wars fan activities and their influence
Hubs of Star Wars fandom


Jiwoong Huh, film critic

Star Wars Generation
The generation-wide experience and solidarity
created by the Star Wars franchise has evolved into
a shared sentiment and culture

84 B’s Cut
Open Your Eyes
Facing the Star Wars characters
- We go back to the beginnings of the Star Wars
legend. Its social and cultural significance that
transcends generations, the system which
allowed the film industry to continue the film’s
heritage, and creator George Lucas, all provide
different interpretations of the Star Wars films.


Brand Story
A Star Wars story: A franchise rises to become
an icon of American pop culture

The social background and major events in the film
industry that coincided with the rise of Star Wars
as a cultural phenomenon

Media Reports
Global press reports on Star Wars


Lucasfilm’s achievements and their significance in
the film industry

Star Wars rankings, awards, and nominations

Disney’s story and interviews with Kathleen Kennedy
and J.J. Abrams, two pillars of the Star Wars franchise
since Disney’s acquisition of Lucasfilm


George Lucas
George Lucas from the critic’s point of view

128 Figures
Numbers demonstrating the values of
Star Wars-branded products, the scale
of its fandom, and other miscellaneous data

132 From the Editor in Chief
The core values of the Star Wars brand
defined by the Editor in Chief

상품 필수 정보 전자상거래 등에서의 상품정보 제공 고시에 따라 작성 되었습니다.

도서명 : Magazine B Issue No.42 Star Wars (Eng.version) 저자, 출판사 : JOH & Company 크기 : 172x240mm 쪽수 : 140 제품구성 : 낱권 출간일 : 2016.01.15 목차 또는 책소개 : magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, magazine B not only shares untold stories behind a brand in coverage but also its sentiment and culture that any readers interested in brand marketing and management can leaf through the pages with ease.

상품 후기

후기 작성하기
상품후기 목록
평점 내용 작성일자 작성자 뱃지
등록된 상품 후기가 없습니다
구매고객님, 첫 후기 작성 시 마일리지 200Point를 드립니다.
상품문의 입력 폼


  • 주문 후 주문/배송/취소 등에 관한 문의는 마이텐바이텐 > 1:1 상담을 이용해주시기 바랍니다. 주문/배송/취소 문의
  • 고객님이 작성하신 문의 및 답변은 마이텐바이텐 > 상품 Q&A 에서도 확인이 가능합니다.
  • 텐바이텐 APP을 이용하시면 좀 더 편리하게 답변을 받으실 수 있습니다.
  • 상품과 관련없는 문의는 강제 삭제 될 수 있습니다.
Q&A 목록
답변여부 답변내용 작성일자 작성자
등록된 상품 문의가 없습니다


배송정보 및 교환/환불 AS안내
  • 배송기간은 주문일(무통장입금은 결제완료일)로부터 1일(24시간) ~ 5일정도 걸립니다.
  • 단, 지정일 배송이 가능한 플라워 상품이나, 제작기간이 별도로 소요되는 상품의 경우에는 상품설명에 있는 제작기간과 배송시기를 숙지해 주시기 바랍니다.
  • 업체조건배송 상품은 해당 브랜드 배송기준으로 배송비가 부여됩니다. 업체착불배송 상품은 해당 브랜드 배송기준 및 배송지에 따라 배송비가 착불로 부과됩니다.
  • 가구 및 플라워 등의 상품의 경우에는 지역에 따라 추가 배송비용이 발생할 수 있음을 알려드립니다.
  • 해외배송 표시가 되어 있는 상품은 해외 주소로 배송이 가능합니다. (배송방법 : EMS)
  • 교환/반품 신청은 배송완료 후 7일 이내 가능합니다.
  • 변심 반품의 경우 왕복배송비를 차감한 금액이 환불되며, 제품 및 포장 상태가 재판매 가능하여야 합니다.
  • 상품 불량인 경우는 배송비를 포함한 전액이 환불됩니다.
  • 출고 이후 환불요청 시 상품 회수 후 처리됩니다.
  • 쥬얼리를 포함한 주문제작 상품/카메라/밀봉포장상품/플라워 등은 변심으로 인한 반품/환불이 불가합니다.
  • 완제품으로 수입된 상품의 경우 A/S가 불가합니다.
  • 상품페이지에 교환/환불/AS에 대한 브랜드 개별기준이 있는 경우에는 해당 내용이 우선 적용 됩니다.
기타 기준 사항
  • 구매자가 미성년자인 경우에는 상품 구입시 법정대리인이 동의하지 아니하면 미성년자 본인 또는 법정대리인이 구매취소 할 수 있습니다.