득템의 기회 오뚜기 혜택가이드

10X10

  • 로그인 / 회원가입
  • 알림
  • 주문/배송
  • 고객센터
  • 장바구니 0
  • 디자인문구

  • 디지털/핸드폰

  • 디자인가전

  • 가구/수납

  • 패브릭/생활

  • 데코/조명

  • 키친

  • 푸드

  • 베이비/키즈

  • 패션의류

  • 패션잡화

  • 뷰티

  • 주얼리/시계

  • Cat&Dog

  • 토이/취미

HOME > 디자인문구 > BOOK > 취미/기타

쿠폰

Magazine B Issue No.64 MOSCOT(Eng.version)

Magazine B Issue No.64 MOSCOT(Eng.version)

Magazine B Issue No.64 MOSCOT(Eng.version)

Magazine B Issue No.64 MOSCOT(Eng.version)

Magazine B Issue No.64 MOSCOT(Eng.version)

Magazine B Issue No.64 MOSCOT(Eng.version)

Magazine B Issue No.64 MOSCOT(Eng.version)

득템의 기회

찜브랜드 MAGAZINE B 브랜드샵

Magazine B Issue No.64 MOSCOT(Eng.version)

판매가
16,000원
마일리지
80 Point ~
배송구분
텐바이텐배송 
배송비 안내

텐바이텐 배송 상품으로만 30,000원 이상 구매 시 무료배송. 배송비(2,500원)

원산지
한국
주문수량
선물포장
포장가능 선물포장 안내
상품코드
1956089
Review
별점
(쓰기)
Gift Talk
Gift Talk 이란?
텐텐 가족들이 여러분의 선물 고민을 해결해 드립니다!
마음을 전하는 선물가이드, 텐바이텐 기프트톡!
(쓰기)
바로구매장바구니 3

상품 설명

■ About the Publication

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.


■ About the Publisher

JOH & Company is a creative company founded in April 2011 by Suyong Joh, former Director of Creative Marketing & Design at NHN. He oversaw and directed the construction of NHN Green Factory, which is the headquarters of NHN, the company that has earned domestic and international reputation as “Google of Korea.” He also created a sensation in the publishing world when he compiled the construction process in a publication, Green Factory. Currently, he leads JOH & Company, a group of creative directors that he has brought together from various fields, and he is conducting complex projects encompassing architectural design, brand consultation, interior, food & beverage service, and product design, based on his own experience. The first fruit of such endeavor is magazine B.


■ About the Issue

Welcome to the 64th edition of B.

When we’re putting together a brand documentary magazine every month, I find myself thinking constantly about the same things: whether the people we meet will be interesting, whether their unique perspectives will come across, and whether the process of even finding these subjects is going to go smoothly. To tell a brand’s story requires more than merely parroting its history or detailing product specs. What matters are the stories of the people who create, deliver, and enjoy these products. This is why, at the beginning of the content planning process, I pay close attention to how smoothly we get the interviews. The ease of this process is, for me, a good gauge of
the quality of the final content. I’m not talking about
a reporter’s skill in contacting a subject, or being surprised by our luck to score a big-name interview. My interest is whether there are people spurred by passion for a brand to speak, or act, on its behalf.
Over the course of publishing sixty-some issues of B,
I have come to realize that good brands are naturally surrounded by good stories, and that these stories form a rich heritage. In this sense, the users and customers who can say, “I’ve built a history with this brand,” and are ready to share those intimate stories might be the most valuable assets a brand can have.

Moscot has an ample portfolio of such assets. Moscot is a five-generation family company that is, perhaps, most well known as the maker of the iconic Lemtosh frames that were made famous by actor Johnny Depp. Founded by Hyman Moscot, the company is run today by Dr. Harvey Moscot, a fourth-generation Moscot and optometrist. Last autumn, the B team paid a visit to New York, where the company is based, and most of the people we met had close ties to the Moscot family: a fashion designer with an eponymous label, a writer who had a friendship with Bob Dylan, a fashion editor who has spent over two decades at a prominent men’s magazine, and a Hollywood actor with growing star power. In addition to being Moscot devotees, these people were New Yorkers, and as they put it, the history of Moscot is inseparable from the history of the city. They trust Moscot products because they trust the Moscot family name. They know that they can stop by the flagship store on Orchard Street for no particular reason and have meaningful, genuine conversations with the people inside. And they don’t doubt for a second that Moscot products are any different in character from their makers. This deep respect for the people behind the Moscot brand was woven into a good number of the stories we heard.

In addition to these accounts, we discovered a wealth of other resources attesting to the Moscot brand value. One was the September 21, 1946 edition of The New Yorker, another cultural icon of the city. Featured on the cover is a green-hued illustration of the Moscot shop and the surrounding neighborhood, back when it was run as a neighborhood optical shop by Dr. Sol Moscot, Hyman Moscot’s son, who worked as an optometrist. Decades later, Moscot now not only has its own line of frames, but also a reputation as a trendsetter that offers new takes on old traditions and a presence in over 50 major cities worldwide. In terms of commitment to its work and the relationship it maintains with New York City and its people, though, little has changed. We had the chance to conduct a special interview with three generations of Moscots, all of whom play a unique part in the business today. It was something that would hardly have been possible with most brands out there. The Moscots themselves seemed to recognize that their story is unique: They readily and frequently made mention of “fate” and “destiny,” words that might seem somewhat passive, stale, or even uncool in this age inundated by fancy rhetoric and expressions. This got me thinking. Perhaps Moscot, just as much (and as vibrant) a part of the city as it ever was, a true constant in a sea of change, is a modern brand in the truest sense.

We at B wanted to do something special to commemorate our Moscot edition, so we partnered with the brand for a special collaboration: a cinnamon-colored Lemtosh, available in either a sunglass or eyeglass model, with the B logo and Moscot logo inscribed on the temple. The print on the packaging and the eco-bag that is included with the frames pay homage to the witty style that has become Moscot’s signature. Our hope is that this collaboration, like the brand’s enduring legacy, will be treasured for many days to come.

Content & Editorial Director
Eunsung Park


■ Table of contents

02 Intro

09 Editor’s Letter

12 The Moscoteer

14 Opinion
Ted Yoo, CEO of CED International

18 Moscot in Cities
The witty vintage interiors of Moscot shops around the world

24 Keywords
Four keywords that describe Moscot

28 Guidelines
Understanding size codes and related terms

30 Lineup
Moscot’s place in the eyewear industry

36 Loyal Customers
Customers brought back again and again by a deep kinship with the brand

44 Opinion
Todd Snyder, Fashion Designer

48 Design Heritage
The contemporary reflection of authenticity in Moscot eyewear design

52 Collaborations
Diverse and extraordinary partners share Moscot’s originality

60 Personal Classics
People who make scenes with a strong sense of style and individuality derived from the classics

72 Opinion
Madeline Weeks, Fashion Director

76 Moscot in New York
The iconic New York stores that bridge families and neighbors, local and global markets

88 Moscot Music
Advocating pure art via Moscot’s creative energy

92 The Language
Moscot speaks through design

100 Brand Story
Over 100 years of proud history supporting Moscot’s expansion

106 Gallery
A chronology of Moscot as seen through photographs

110 Campaign
Advertising based on clear-cut ideas and imagination

112 Icons of Moscot
Celebrities who love Moscot

114 Optics
The lens crafters that stand behind Moscot’s credibility

116 Interview
Three generations of the Moscot family gathered for an interview

120 Figures
The Moscot culture and the eyewear industry by the numbers

123 References

125 Outro

상품 필수 정보 전자상거래 등에서의 상품정보 제공 고시에 따라 작성 되었습니다.

도서명 : Magazine B Issue No.64 MOSCOT(Eng.version) 저자, 출판사 : JOH & Company 크기 : 172x240mm 쪽수 : 135 제품구성 : 낱권 출간일 : 2018.04.19 목차 또는 책소개 : magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, magazine B not only shares untold stories behind a brand in coverage but also its sentiment and culture that any readers interested in brand marketing and management can leaf through the pages with ease.

상품 후기

후기 작성하기
상품후기 목록
평점 내용 작성일자 작성자 뱃지
등록된 상품 후기가 없습니다
구매고객님, 첫 후기 작성 시 마일리지 200Point를 드립니다.
상품문의 입력 폼

상품문의

  • 주문 후 주문/배송/취소 등에 관한 문의는 마이텐바이텐 > 1:1 상담을 이용해주시기 바랍니다. 주문/배송/취소 문의
  • 고객님이 작성하신 문의 및 답변은 마이텐바이텐 > 상품 Q&A 에서도 확인이 가능합니다.
  • 텐바이텐 APP을 이용하시면 좀 더 편리하게 답변을 받으실 수 있습니다.
  • 상품과 관련없는 문의는 강제 삭제 될 수 있습니다.
Q&A 목록
답변여부 답변내용 작성일자 작성자
등록된 상품 문의가 없습니다

배송/교환/환불

배송정보 및 교환/환불 AS안내
배송정보
  • 배송기간은 주문일(무통장입금은 결제완료일)로부터 1일(24시간) ~ 5일정도 걸립니다.
  • 단, 지정일 배송이 가능한 플라워 상품이나, 제작기간이 별도로 소요되는 상품의 경우에는 상품설명에 있는 제작기간과 배송시기를 숙지해 주시기 바랍니다.
  • 업체조건배송 상품은 해당 브랜드 배송기준으로 배송비가 부여됩니다. 업체착불배송 상품은 해당 브랜드 배송기준 및 배송지에 따라 배송비가 착불로 부과됩니다.
  • 가구 및 플라워 등의 상품의 경우에는 지역에 따라 추가 배송비용이 발생할 수 있음을 알려드립니다.
  • 해외배송 표시가 되어 있는 상품은 해외 주소로 배송이 가능합니다. (배송방법 : EMS)
교환/환불/AS안내
  • 교환/반품 신청은 배송완료 후 7일 이내 가능합니다.
  • 변심 반품의 경우 왕복배송비를 차감한 금액이 환불되며, 제품 및 포장 상태가 재판매 가능하여야 합니다.
  • 상품 불량인 경우는 배송비를 포함한 전액이 환불됩니다.
  • 출고 이후 환불요청 시 상품 회수 후 처리됩니다.
  • 쥬얼리를 포함한 주문제작 상품/카메라/밀봉포장상품/플라워 등은 변심으로 인한 반품/환불이 불가합니다.
  • 완제품으로 수입된 상품의 경우 A/S가 불가합니다.
  • 상품페이지에 교환/환불/AS에 대한 브랜드 개별기준이 있는 경우에는 해당 내용이 우선 적용 됩니다.
기타 기준 사항
  • 구매자가 미성년자인 경우에는 상품 구입시 법정대리인이 동의하지 아니하면 미성년자 본인 또는 법정대리인이 구매취소 할 수 있습니다.